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Get More Valuable Clicks With

The Clear-Pitch Facebook Ads System

This service can be used for Facebook and/or Instagram ads. To read detailed feedback from authors about this service, please click this link. To watch our short explainer video detailing how the ads program works click here.

Most Facebook ad services fail authors for one simple reason: They treat books like shoes, supplements, or software.

1. But books don’t sell that way.

2. And readers don’t buy that way.

3. And authors shouldn’t be forced to “figure it out” through wasted spend and generic advice.

Our Clear-Pitch Facebook Ads Service exists to solve this problem, by managing your ads for you using a system built specifically for books, readers, and reading decisions.

This is a repeatable, editorially grounded process refined across thousands of book campaigns.

At the heart of the system is a critical insight most ad agencies miss:

A book ad is not a sales ad. It’s a micro-pitch for a reading experience.

Readers don’t ask, “Should I buy this?”

They ask: “Is this book for me?”

Everything we manage for you, creative, copy, targeting, testing, is designed to answer that question clearly, honestly, and persuasively.

The result?

Higher trust, stronger engagement, and readers who arrive already aligned with your book.

What We Do for You (So You Don’t Have To)

1. We Build Authority First, Visually

Most failed book ads look like internet noise. We design your ads to feel like a book discovery moment, not a promotion.

Our managed creatives follow a proven structure:

The 60 / 30 / 10 Visual System

• 60% Book Cover – your cover leads, clearly and confidently

• 30% Context – subtle visual cues that signal mood and genre

• 10% Reinforcement Text  – never clutter, never hype

You don’t need gimmicks.

You need clarity.

We handle all of this for you.

2. We Write Headlines That Read Like Editorial Pitches

Clickbait doesn’t build readers. It attracts the wrong ones.

We craft headlines that could live:

• On the cover

• In an editorial review

• In a bookstore recommendation

Each headline is designed to:

• Surface the central tension or question

• Signal genre without clichés

• Promise an emotional or intellectual payoff

Short. Precise. Memorable. And written by people who understand books—not just ads.

3. We Script the Reader’s Decision, Not a Sales Funnel

Your ad copy follows a deliberate structure that mirrors how readers actually decide to read a book:

The Reading Decision Script

• Recognition
  “This understands me.”

• Promise
  “This sounds worth my time.”

• Permission
  “I’m curious—I’ll explore.”

No pressure.
No shouting.
No fake urgency.

Just a confident invitation to discover your book.

We write, test, and refine this for you—so your ads feel aligned with your voice, not outsourced to a template.

Why Authors Choose This as Their Ads Service

Because it aligns with your book—rather than distorting it.

You’ll recognize your work in the ads. That matters more than most authors expect.

Because it protects your budget.

Bad ads don’t just fail, they train platforms to ignore you. This method avoids that trap.

Because it’s built on judgment, not templates.

Anyone can copy a layout. Very few can make the editorial decisions that convert the right readers.

That’s the difference.

The Result: Readers Who Arrive Pre-Sold, Because They Feel Seen

The Clear-Pitch Facebook Ads Service doesn’t chase clicks. It builds recognition.

It doesn’t push books. It places them in front of the people already looking for that experience.

If you want:

• Ads that feel credible

• Readers who stay, read, and review

• A team that understands books as books—not commodities

Then this is the way your Facebook ads should be run.

We manage everything. You stay focused on writing.

Our Facebook & Instagram Ads service is a breakthrough for authors.

This service includes:

• Structured Theme Analysis: We assess the key themes in your book to focus your Facebook ads on the most likely themes to appeal to your target readers to ensure maximum sales.​

• Educational Content: We provide free access to over $1,047 of snackable online video training for all our authors.​

• Support and Community: The program offers email support and optional access to live coaching calls and an author community for personalized assistance.

Reporting: We can deliver trackable results and offer automated weekly reporting, on request, so you see the Cost Per Click, budget spend, impressions and other critical data for your ads in your inbox every week.

You can order and see our pricing options at the bottom of this page.

Full service details below:

Here is a summary of what you get:

1. We create a high performing Facebook/Instagram ad or ads for your book/s using the clear-pitch method. You are not required to pay any more than what you pay at the beginning. The ad budget is included. We use the most effective ad options proven to work.

2. We make adjustments as needed each week with our staff watching the ads to change bids as needed to get your book up the Amazon charts and sell more.

3. We can auto email a report to you on request showing how your money is being spent.

4. You may decide to keep going with the ads based on your profits and personal budget.

5. We provide consultancy services to ensure your book description is optimized to convert potential readers to buyers.

Here is an un-requested Facebook post we saw recently about our Facebook ads service:

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We guarantee to get you results too. If you are unhappy at any time we will refund any remaining unspent ad budget and provide proof for what has been spent on your book.

Do not miss out on the latest A/B testing book marketing tactics provided by this service. A/B testing allows us to test variations of images and text to see which gets you more book sales.

And, while we spend your budget there is nothing extra to pay until your budget is used up. This caps your advertising spend and allows you to sleep easy, without worrying about Facebook maxing out your credit card.

We also provide feedback on how your book is presented on Amazon and suggestions for any improvements needed.

The Service

We have been managing ads on Facebook since 2015. We don’t just boost posts either like most authors do, while throwing away their money.

Whatever you decide to do, please don’t Boost posts on Facebook. Boosted posts have far fewer control options than ads created through the Facebook Ads Manager dashboard.

In Facebook Ads Manager we create low Cost-Per-Click ads, typically less than 20c a click or visitor to your book page, often much less.

Here is what Tal Bauer, one of our Facebook ads authors said about our service: “I trust you to manage the ads. You’ve done excellent so far. Whatever you want to do, I’m game for. I want to aggressively pursue making money through ads. 🙂 So, go for whatever you feel best meets that goal!”

Tal gave permission for us to use the above quote.

We have upgraded our reporting too, so when you request it, you will get a graphical report on the spend and visitors to your book page on Amazon as a result of the Facebook ads we manage for you.

We will also provide you with a report on the targeting used to achieve low click-through costs so you can do your own ads in future and use us as the testing ground to make sure you get it right if you want to take over the ad management.

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Where Will My Ads Appear?

Your ads will appear in the Facebook and/or Instagram home feed column of people likely to be interested in your book.

Facebook & Instagram ads work too. Most of the top independent authors are using them.

We will also help you to get your book description right and help to get you reader reviews, if you need them, as we are an official NetGalley partner.

And if you take this service we will work with you to ensure your book is ready for these ads.

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But Can’t Authors Do The Ads Themselves?

Yes, you can do your own ads, but you will have to:

* Learn ad strategy, bidding, audience retargeting, and how to A/B test and optimize your ads,

* You will need to monitor your ads daily to ensure they don’t waste money,

* You will need to take training courses and read books to stay up to date,

But if you engage our ads team at BooksGoSocial you will get:

* Experts to ensure your keywords, audience and ad strategy are right,

* A team working to get your ads and book presentation right,

* Analysts to monitor your ads, find successful audiences and achieve even more success using the latest ad tactics to accelerate sales of your book/s.

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Our Goal

Our goal is to get you into profit within weeks of starting your ads.

That means you making more every month in royalties than you are spending on ads.

Below is a recent unsolicited email about our service, used with Jon’s permission.

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What You Get

We will:

+ Review your description, cover and reader reviews and suggest quick fixes.

+ Set up an ad/s on our ads dashboard targeting the US and/or other Amazon sites (if requested) for your book/s.

+ Target the most likely readers for your book/s.

+ Email you a preview of your ad so you see who we are targeting and what it looks like.

+ Set bids (what you pay per click) appropriate to your book pricing.

+ Monitor all your ads to ensure we are heading quickly to profitability.

+ Provide suggestions on how your book is presented on Amazon and suggestions for any improvements needed.

You can use our video meeting system to request we screen share our ads interface without notice (M-F 9-5 GMT,) so that you can see your ads are working.

A report can also be provided by email or a phone call or video call.

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To Get Started With Your

Facebook Ads Breakthrough Campaign

Pay with Stripe, Credit Card or PayPal for Fast Refunds If You Change Your Mind:

Click “Choose An Option” in the small gray box just below and click each price to see what you get and to order.