There are three classic methods for building a loyal following of readers online:

1. Provide something of value, related to your book, which you can talk about online. Are you an expert? Can you share some of your expertise? Are you funny? Are you knowledgeable on a specific historical subject? Find something. Find a subject you can provide your own take on and write about it on your blog or on Facebook or wherever else you hang out online. 

2. Build trust. Trust is built through reliability, honesty, respect. Do you treat your followers with respect? Are you honest and reliable in your responses? Trust also extends into delivering on your content promise. If you say you will post something new each week, do it.

3. Provide something new. The new-kid-on-the-block phenomena allows everyone with something to say to get some limelight. The challenge is to maintain the innovations. Keep delivering new things and your audience will be loyal and it will grow. You may not be Neil Gaiman, but you can reinvent yourself.

Give and you will receive is the key message. Loyalty begins with your loyalty to your readers.

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