Free Amazon Ads Assessment

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Are Your Amazon Ads Helping — or Hurting — Your Book Sales?

Amazon Ads can be one of the most powerful tools for reaching readers at the exact moment they are searching for their next book. But they can also waste money quickly.

At BooksGoSocial, we have years of experience helping authors improve book sales through Amazon Ads and wider book marketing strategies. We know that successful ads depend on more than just the campaign itself. Your cover, description, reviews, categories, pricing, and genre positioning all affect results.

That is why we offer a FREE Amazon ads assessment.

What We Review

We will look at your Amazon book page and assess the key factors that may be affecting your advertising results, including:

Your book cover and genre fit
Your Amazon description
Categories
Review strength
Pricing and format options
Likely reader targeting
Amazon Ads opportunities
Possible reasons your ads are not converting

Our Amazon Ads Experience

This service is based on knowledge gained during eight years of managing over 10,000 Amazon ad campaigns for authors.

Our approach is practical. We do not simply “run ads.” We look at the whole book sales system and identify what needs to improve before more money is spent.

We know what ad types and settings get the most book sales at the lowest cost.

Some Examples of Well-Performing Ads from Our Dashboard:

See more examples of how our ads are working here and here.

See our Amazon ads management process here.

Laurence and the team are very hands-on and keep in weekly contact with their clients.

They have taken the task of evolving my AMS ads for me and continue to do a terrific job.

David Lyons

Crime fiction author

I’m an independent author of Historical Fiction. I was recommended BGS by a fellow author, and have found their adverts to be cost effective and well targeted.

Most important of all, they have paid for themselves.

Philip Allan

Historical fiction author

Amazon Ads Free Audit

Get a professional review of your Amazon advertising performance — at no cost and with no strings attached.

+++ Amazon Ads FAQ +++

1. How do you compile the list of keywords?

We create three types of ads for our authors: auto ads, golden keyword ads, and ASIN ads. In auto ads, Amazon decides where and when to show your ads based on your description, categories, and backend keywords. Golden keywords ads include keywords that work well for the genre your book is in. We have a database of Golden Keywords we use to create highly effective ads for our author’s books. ASIN ads laser target books similar to yours. We also test different bidding strategies to create further ads based on these main ad types. We target our ads to ensure your budget generates book sales.

2. Do authors approve the ad text/copy before they get posted on Amazon?

There is no ad copy to approve with the dashboard we get from Amazon. The upside is that you can create a descriptive subtitle for your ebook, which is allowed by Amazon. This is in effect your copy, and because it is in bold is arguably easier to read than other ad copy.
A good subtitle is more likely to be read and helps to ensure that only people interested in your type of book will click your ad, saving you money.
Use of long subtitles for ebooks is developing as a result of the new Amazon ads dashboard we and publishers use.

3. How do you create an ad for someone else’s book?

Amazon Advertising has a dashboard that allows agencies to advertise any product. This is not the personal ads dashboard most authors get. We can show you this in a Skype video call where we share our screen.

4. Will you maintain the ads after the initial investment? What about the ad spend beyond that?

A $75 management fee per budget top up is charged up to $750 budget top up, with up to two books advertised. We charge 10% as an ads management fee above that. The first budget can be considered as a test to see if readers will buy your books in large numbers, enabling you to continue these ads. After your first budget is spent you will have to top up your budget to keep going. You can decide how much to top up by depending on the results.

5. If, for example, I choose the $250 option how does it work?

$125 will be spent at Amazon on ads for your book by BooksGoSocial. The other $125 is the initial set up and management fee. We charge no extra management fee until the budget is spent.

You can choose one Amazon country site, such as the U.S. for your first budget. When you top up your budget you can choose another, such as the U.K.

6. Is there a price for updating book descriptions?

We can help update your book description for free by editing it. Sometimes a light editing is all that is needed, other times a full rewrite.

7. Do you guarantee results?

We guarantee that your book will be seen by tens of thousands of readers interested in your genre. We guarantee to provide advice on how to improve how your book is presented on Amazon. We are the #1 global advertising agency for books. We find readers for every type of book, every day.