by Laurence O'Bryan | Mar 2, 2016 | Marketing Advice, Members, Steps to Success |
Another tool for creating engagement and a sense of involvement in your posts is empathy. As writers we can use this technique to add depth to our posts. Empathy is compassion or rapport. In storytelling terms it is the ability to place your readers in the shoes of...
by Laurence O'Bryan | Mar 1, 2016 | Marketing Advice, Members, Steps to Success |
Creating tension, the need to read on, to find out what happens next, is a technique that writers can use to build engagement with their followers online as well as in their stories. I’m not suggesting that each post should have a cliff hanger, but I am...
by Laurence O'Bryan | Feb 17, 2016 | Featured, Marketing Advice, Members, Steps to Success |
One of the main pieces of advice for authors these days is to build an email list. The key reasons we use email, as authors, are as follows: It’s cheap. Many mailing systems, such as Mailchimp, allow you to manage a few thousand email addresses free....
by Laurence O'Bryan | Oct 5, 2015 | Marketing Advice, Members, Steps to Success |
I just love that moment when someone says, ‘You need an upgrade.” It’s the way we live today, almost everything is fluid, from Presidential candidates to web sites. Here are some updates you can consider for the coming holiday season: 1. Create a...
by Laurence O'Bryan | Oct 1, 2015 | Marketing Advice, Members, Steps to Success |
A selection of the most popular tools for social media are listed below – with links. This is not a complete list, but hopefully it will help you and inspire you to look for more. Most are free. If you’d like to add to the list do so through the comments...
by Laurence O'Bryan | Sep 16, 2015 | Marketing Advice, Members, Steps to Success |
Social media helped me get a global publishing contract. I am now translated into 10 languages. It helps me every day to promote my novels and the novels of the authors I work with. Here are the main five tools I use to build, manage and continuously develop a social...
