Children’s Book Marketing Services
Get your children’s book discovered.
We help children’s authors build credibility, generate reviews, reach parents and educators, and increase visibility through targeted marketing and advertising campaigns.
IT ALL STARTS WITH REVIEWS
Reader and editorial reviews are often the biggest obstacle facing children’s authors. Parents, teachers, librarians, and gift buyers want reassurance before purchasing a book for a child. That’s why we offer several review-building services.
NetGalley+ Service
Help your children’s book gain early reviews and industry visibility.
✓ Librarians
✓ Teachers
✓ Booksellers
✓ Reviewers
✓ Influencers
✓ Early reader feedback
Editorial Reviews
Professional reviews that build credibility and trust.
✓ They enhance an Amazon book page
✓ And Book covers too!
✓ And Author websites!
✓ And other marketing materials
✓ Use in press releases too
✓ They build reader confidence
We Extend Your Reviewer Outreach
We can introduce your book to reviewers and influencers:
✓ Book bloggers
✓ Bookstagrammers
✓ Podcasters
✓ Media people
✓ YouTube reviewers
REACH MORE READERS
Many children’s books struggle because they are never shown to the right audience. Our team manages paid ad campaigns too and continuously optimizes ad performance to improve results.
Amazon Ads
Reach readers already searching for books like yours.
✓ We target Keywords that sell
✓ We target similar authors’ books
✓ We use category targeting too
✓ Campaign optimisation is key
Facebook & Instagram Ads
We reach parents, teachers, grandparents and gift buyers.
✓ Parent targeting
✓ Teacher audiences
✓ Our ad creatives work
✓ To generate traffic to your Amazon book page
Email Promotion
We can promote your book to established reader audiences too.
✓ Through reader emails
✓ And new release emails
✓ And backlist promotions
✓ To build sales momentum
WHAT AUTHORS SAY
I am thrilled with the results. Five Stars are well-deserved. This is a very encouraging way to begin the year.
They have taken the task of evolving my AMS ads for me and continue to do a terrific job.
Laurence’s team brought expert-level guidance and a calm and confident presence along the way. We are working together with ads, and I consider them part of my launch team.
Who We Help
Whether you’re creating a beautifully illustrated picture book, an exciting middle-grade adventure, or a compelling young adult novel, our team helps children’s authors bring their stories to life and connect with readers around the world.
Picture Book Authors (Ages 0–8)
Middle Grade Authors (Ages 8–12)
Young Adult Authors (Ages 12–18)
Not Sure Where Your Book Fits?
Every children’s book is unique. Whether you’re writing your first picture book or launching a young adult series, we’ll help you determine the best publishing and marketing path for your audience.
What’s Included In A Typical Marketing Project?
Editorial Review
A professionally written editorial review can help establish credibility and improve conversion rates on Amazon and other retail sites.
NetGalley reviews
Our NetGalley campaigns help children’s authors secure professional feedback, early reader reviews, and increased industry visibility.
Extended Reviewer Outreach
Amazon Ads
Facebook & Instagram Advertising
Extended Email Promotion
What types of children's books do you help promote?
We work with picture books, early readers, chapter books, middle-grade fiction, young adult (YA) novels, educational books, and children’s non-fiction.
Why is marketing a children's book different from marketing an adult book?
Children rarely purchase books themselves. Parents, grandparents, teachers, librarians, and schools are often the decision-makers. Effective children’s book marketing focuses on reaching these audiences.
What is included in your Children's Book Marketing Services?
Depending on your goals, we can help with:
- Editorial reviews
- NetGalley promotion
- Extended reviewer outreach
- Amazon advertising
- Facebook and Instagram advertising
- Email promotion campaigns
- Book launch strategies
- Marketing assessments
What is an editorial review?
An editorial review is a professional review written by an experienced reviewer. Unlike customer reviews, editorial reviews can be featured on your Amazon page, website, book cover, marketing materials, and press releases.
Why are editorial reviews important?
Editorial reviews help establish credibility and trust with potential readers, parents, educators, librarians, and booksellers. They can also improve conversion rates when readers visit your Amazon page.
What is NetGalley?
NetGalley is a platform used by reviewers, librarians, booksellers, educators, and media professionals to discover and review new books before or shortly after publication.
How does NetGalley help children's authors?
NetGalley can help you:
- Generate reviews
- Gain librarian attention
- Reach educators
- Build early buzz
- Increase credibility
Many children’s authors use NetGalley as part of a broader launch strategy.
What is Extended Reviewer Outreach?
Our Extended Reviewer Outreach service helps introduce your book to relevant reviewers, bloggers, book influencers, YouTubers, podcasters, and social media reviewers who may be interested in your genre.
Can you guarantee reviews?
No. Ethical review services cannot guarantee reviews or positive reviews. However, we can significantly increase your book’s exposure to potential reviewers.
How do Amazon Ads help children's books?
Amazon Ads place your book in front of readers actively searching for books similar to yours. This can help increase visibility, page views, and sales opportunities.
Are Amazon Ads suitable for picture books?
Yes. Amazon Ads can be effective for picture books, early readers, and middle-grade titles, especially when targeting comparable authors, keywords, and categories.
How do Facebook and Instagram Ads work for children's books?
Facebook and Instagram allow us to target:
- Parents
- Grandparents
- Teachers
- Homeschooling families
- Gift buyers
- Children’s literature enthusiasts
This helps put your book in front of the people most likely to purchase it.
Do I need reviews before running ads?
Not necessarily, but books with reviews generally perform better. We often recommend building some review momentum before scaling advertising campaigns.
Can you help launch a new children's book?
Absolutely. We can help create a launch strategy that combines reviews, NetGalley exposure, advertising, and email promotion to maximize visibility.
Can you help market an older children's book?
Yes. Many authors come to us with books that have already been published but need fresh visibility, additional reviews, or renewed advertising campaigns.
How does your email promotion service work?
We promote qualifying books through our network of readers, subscribers, and book discovery channels, helping increase visibility and awareness among potential buyers.
Which countries do you work with?
We help authors worldwide and regularly run campaigns targeting readers in:
- United States
- United Kingdom
- Canada
- Australia
- Ireland
How much should I budget for children's book marketing?
Budgets vary depending on your goals, genre, audience, and timeline. During a free marketing assessment, we can recommend the most appropriate strategy for your book.
How long does it take to see results?
Some services, such as email promotions, can generate activity quickly. Others, such as reviewer outreach, NetGalley campaigns, and advertising optimization, typically produce results over several weeks or months.
Do you offer a free assessment?
Yes. We offer a free Children’s Book Marketing Assessment to help identify the most effective marketing opportunities for your book.
Do you offer a guarantee?
Yes. Many of our services are backed by our 60-Day Money-Back Guarantee. Please contact us for details about eligibility and specific service terms.