by Laurence O'Bryan | Mar 18, 2017 | Marketing Advice, Members, Steps to Success |
Welcome to our series of introduction to book marketing for the 21st century, member posts. If you are interested in what it means to be a writer looking for readers online, this first post describes some of the general challenges you will face. You are not...
by Laurence O'Bryan | Mar 3, 2016 | Marketing Advice, Members, Steps to Success |
Since time immemorial we have gathered by the camp fire to listen to tales of monsters, fair maidens and battles long ago. An interest in such stories seems hard-wired into our genes. One clear opportunity for writers, who are familiar with story-telling techniques,...
by Laurence O'Bryan | Mar 2, 2016 | Marketing Advice, Members, Steps to Success |
Another tool for creating engagement and a sense of involvement in your posts is empathy. As writers we can use this technique to add depth to our posts. Empathy is compassion or rapport. In storytelling terms it is the ability to place your readers in the shoes of...
